Worked with founder and CEO of Petzam, a startup in the global $88 billion pet industry that’s developed a live mobile video telemedicine app that connects pet owners to their own veterinarian for one-on-one, real-time advice.
• Outlined product strategy, product positioning and messaging
• Involved in competitive analysis and developed unique selling proposition of product features
• Developed sales and marketing outreach strategies to reach veterinarians
• Created marketing collateral for veterinarians and pet owners
• Conducted business development efforts